Here's another idea:



How about a virus whose virulence is proportional to the celebrity of its host?
There could be a positive feedback loop tied to being mentioned in Sick People magazine.



This pic is by no means meant to represent any kind of glaat at Leonardo DiCaprio. He's just representative of celebrity in my mind. And when I was looking for a picture to photoshop, I couldn't for the life of me remember Jude Law's name.